A Story Worth Telling
University Marketing and Communications is evolving to meet Wake Forest’s strategic ambitions. This team of eclectic talents enjoys the distinct privilege of connecting, crafting and amplifying the story of a school and community Unrivaled by Any.
Formerly referred to as Communications and External Relations (CER), the team transitioned into an administrative unit distinct from University Advancement in the summer of 2024 in recognition of the mission-critical nature of marketing and communications work. Our collection of creators, media experts, print and digital craftspeople, event planners, strategists and image makers work alongside our campus partners to bring the Wake Forest experience to life for her many audiences.
Our Teams
Marketing and Brand Experience
What do you get when you fill a room with designers, photographers, filmmakers and writers?
A kind of well-oiled chaos that leads the way to originality.
Strategic Communications
We find and tell the Wake Forest story, then connect it to a wide range of audiences. We manage the institution’s public image and messaging to align with its goals and values. We help others across the University do the same.
Account Management
Account Management, UMC’s primary point of contact for our campus partners, facilitates team integration within UMC and efficiently allocates resources for strategic messaging, brand management and optimal benefit to our institutional partners and the University.
University Events
The University Events team creates and produces events to support Wake Forest’s mission. Our primary objective is for each event to reflect positively on Wake Forest.
Our Aspiration: Marketing and communications efforts will contribute to the continual elevation of Wake Forest’s distinctive position in the landscape of higher education and advance its strategic goals.
Strategic Marketing
MarCom Strategic Plan
A plan to align marketing and communications efforts across the University in support of strategic aspirations and to improve practices in support of a thriving ecosystem of collaboration.
Brand Management
Our guides serve as a resource for communicators representing Wake Forest University. These standards enable Wake Forest to achieve clarity, accuracy and efficiency in all print and electronic communications.
Contact Us
Want to connect with us? Submit a support form and view the UMC staff directory.