UMC Leadership
The University Marketing and Communications leadership team oversees the various disciplines that make up the department.
Mark Anderson
Associate Vice President of Strategic Communications (News, Social, Digital, Internal, Issues Management, Parents & Families)
Account Management and Planning
The Account Management and Planning team provides support for brand management, integrated marketing strategy, campus partner relations, and project management.
Administrative
UMC’s administrative staff supports all staff within the department.
Digital Marketing
The Digital Marketing team supports Wake Forest’s brand and marketing efforts by driving website traffic, generating leads, and building meaningful relationships through strategic use of CRM platforms, data, and performance metrics.
Marketing and Brand Experience
The Marketing and Brand Experience team maintains a cohesive voice and visual identity while deepening our understanding of when and how to meaningfully engage with those who are part of the Wake Forest community.
Select a discipline below to view staff.
Art Direction and Design
Marketing Strategy and Writing
Photography
Nick Fantasia
Assistant Director of Photography
Video
Strategic Communications
The Strategic Communications team shapes and manages the institution’s public image and messaging, ensuring communications align with Wake Forest’s goals, values, and strategic priorities.
Select a discipline below to view staff.
Mark Anderson
Associate Vice President of Strategic Communications (News, Social, Digital, Internal, Issues Management, Parents & Families)
Crisis Issues and Management
Family Communications
Betsy Chapman
Senior Executive Director of Family Communications
Ph.D., Higher Education
Internal Communications
News and Public Relations
Alicia Roberts
Associate Director, News and Public Relations
Social Media
Web and Digital Strategy
University Events
The University Events team creates and produces events to support the mission of Wake Forest University.
Debbie Mason
Assistant Director, University Events
Mais Omar
Associate Director, University Events