Web Style Guide

Beautiful Sites Start Here

Web and Digital Strategy provides strategic direction and implementation services for Wake Forest University’s website and associated web properties.

We maintain this style guide to help ensure brand identity, professionalism and consistency across Wake Forest websites. It offers advice on the selection and use of appropriate colors, fonts and logos, as well as content organization and simplification.

To get started, select one of the categories below.

Colors

We design sites using two primary colors—Wake Forest Gold and black—and and various neutral colors for backgrounds.

Typography

Typography is the most important and basic element of web design. We use clean type with UMC approved web fonts for the best user experience.

Logo

Guidelines on how, when, and where the Wake Forest University logo may be used on your website.

Content

Tips on writing for the web, official university styles for specific content, naming media files, and more.

Best Practices

Restraint is the key to creating strong, cohesive layouts. No matter what purpose your website serves, remember to take a content-first approach.

Identity Standards

The Identity Standards guide is a resource for designers, communicators and anyone who is visually representing Wake Forest University.