Account Management and Planning

What We Do

Everyone in UMC has an area of expertise. Account Management and Planning harnesses the expertise in each discipline to ensure a cohesive, productive and efficient organization.

The team performs essential work in three areas:

Brand management and integrated marketing strategy

Account Management works with the creatives in Marketing and Brand Experience and the news, social media and digital teams in Strategic Communications to ensure consistent, cohesive and integrated messaging. This communications and marketing strategy assures that each campaign, project and initiative remain on-brand across all communication channels. Whether the consumer encounters the Wake Forest brand via social media, direct marketing, printed collateral or email, the experience is consistent and intentional.

Campus partner relations

As UMC’s primary point of contact with campus partners, Account Management cultivates strong relationships built on trust, responsiveness and an understanding of our colleagues’ needs and goals. This partnership enables Account Management to shape and structure short-term initiatives and long-range communication plans. Account Management is also a proven strategist and thinking partner, leveraging our University-wide scope to identify and “pitch” opportunities to our campus clients.

Project management

Both an operational and strategic project manager, Account Management defines and manages the scope of each project, plans the schedule and assigns responsibilities to discipline experts. This team also monitors progress, collects feedback from internal teams and the campus partner, problem solves and confirms that deliverables meet the strategic needs of the campus partner.