Crisis and Issues Management
What We Do
Led by the Senior Advisor for Crisis Communications and Issues Management, the UMC team works alongside university leaders, departments, and others to plan for and respond effectively to issues, emergencies and critical situations. Through a coordinated, centralized approach, we develop proactive and reactive communication strategies to ensure our campus community receives timely, accurate updates across multiple communication channels. In doing so, we support Wake Forest’s mission and values, protecting the university’s reputation through active, transparent, and responsive communication.
- The Wake Alert website contains emergency notifications and information about alert methods, reporting and preparedness.
- Additional information about how Wake Forest communicates is available in UMC’s “Communications Philosophy & Guidelines.”
![](https://prod.wp.cdn.aws.wfu.edu/sites/532/2025/02/patrick_gibbons.jpg)
Patrick Gibbons
Senior Advisor for Crisis Communication and Issues Management