Marketing and Brand Experience
What We Do
Our team works to imagine every touchpoint of the student experience. This begins before they enroll through the recruiting process, continues in a variety of ways during their time on campus, and ultimately extends beyond graduation into their time as alumni.
Because we’re a single team working on such a broad range of engagement through each phase of the student journey, we maintain an interconnected voice and visual aesthetic, all while building a deeper understanding of when and how to engage with our audience. Working with many offices, stakeholders, and constituents allows us to align messaging across multiple departments that do not interact frequently.
Hayes Henderson
Assistant Vice President, Marketing and Brand Experience
Art Direction and Design
Whether it be digital, print, social media or video, the design team brings visual life to strategic concepts and University messaging for a variety of internal and external audiences.
Art Direction and Design Team
Marketing Strategy and Writing
From strategic direction to creative execution, our team works closely with the design team to cover a wide range of needs for written content focused on both internal and external audiences.
Marketing Strategy and Writing Team
Photography
Photographs tell the story of Wake Forest to a broad audience, one which expects our photographs to represent a true and complete picture of the university.
University Photographer
Video Direction and Editing
From concept to final edit, the video team collaborates with Wake Forest University partners to create visually compelling narratives that resonate with both internal and external audiences. They bring ideas to life through innovative storytelling and high-quality production.
Video Direction and Editing Team
