Digital Content Strategy Seminar
Your Website’s User Guide
Digital content strategy is a the glue that brings your team’s overall content strategy together. However, before we can come up with a roadmap on how to create one, we must understand the difference between content strategy and digital content strategy.
- Content strategy. What content should be created based on factors like bthe university and department’s needs, research, audience personas, and competitor analysis. We also need to consider brand messaging and tone that should be consistent through all content on the Wake Forest website.
- Digital content strategy. How content will be produced for and delivered to all digital channels (website, social media, email marketing, ad campaigns) to meet specific goals, like increasing brand awareness or generating interest in Wake Forest, and measuring our goals and their performance as it relates to this content so we can make better decisions on where resources and time should be allocated.
This seminar focused on how to establish a content strategy for your site by setting goals and how to measure performance, and also how your content and certain site features play an important role into how users engage with us.
Session 1: Defining strategy, setting goals, and measuring performance
In Session I, goal setting for your website content, ways to measure performance, and how to manage your content in ways that connect with your users and provides them with a positive experience on your site were addressed.
View the slide deck
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Session 2: Applying principles to practice
Session II resources will be provided once it’s available.