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Digital Lunch & Learns

What is a Digital Lunch & Learn?

Digital Lunch & Learns are 50-minute sessions hosted by members of the UMC digital and IS technology accessibility teams that focus on various digital content topics. Attendees will learn about best-practices and how to think about different techniques and strategies to make their website content more effective.

Additional information about upcoming presentations, including calendar invites, will be sent to all WFU Siteimprove users. If you’re not a Siteimprove user and are interested in attending, please reach out to Pete Nowak at nowakpj@wfu.edu for more information.

If you’d like to suggest a future topic for us to consider, you may do so by filling out this form.

Fall 2024 presentations concluded on Dec. 4 and can be found below.

Spring 2025 Topics

All Digital Lunch & Learn presentations are optional but strongly encouraged for WFU WordPress editors and content managers. If you have availability, we hope you can make it!

Dates and times are subject to change. If a topic changes or a new one is added, rest assured we will make sure it is awesome.

Working in WordPress: Let’s Get Organized!

Overview

Organizing content on your website involves structuring information into a logical hierarchy, including clear and scannable sections for different messages, and considering your audience’s needs to ensure easy navigation and quick access to relevant content. In this presentation, we’ll explore how to achieve this using different blocks and features in the WordPress page editor.

Who should attend?

  • WFU web content editors and producers
  • UMC WordPress site admins and editors
  • Gary

Date

  • Thursday, March 20, 12-12:50 p.m.

Web Content Readability: It Matters a Great Deal (and Why You Should Care)

Overview

Web content readability is important because it directly impacts how easily users can understand and engage with information on a website, leading to better user experience, more goals being met, improved SEO, and a more positive perception of the Wake Forest brand. Even if you think your content is good, do you really know what age demographic will actually be able to read and understand it?

In this presentation we’re going to take a look at steps you can take in order to write better content and how to measure its effectiveness (in Siteimprove) with audiences you’re trying to reach.

Who should attend?

  • WFU web content editors and producers
  • UMC WordPress site admins and editors
  • Siteimprove users

Date

  • Tuesday, March 25, 11:30 a.m.-12:20 p.m.

Heading Structure and Visual Style Alignment: Web Accessibility Foundations

Overview

In this presentation you’ll learn about the importance of establishing good heading structure and why it makes your content clear for visual and non-visual engagement, and review some common missteps with headings that can make your pages more confusing for users. We’ll go over tricks and tools in Siteimprove and WordPress that can help you make your heading structure effective, and look at some options you can try for visual variety.

Who should attend?

  • WFU web content editors and producers
  • UMC WordPress site admins and editors
  • Siteimprove users
  • Anyone who knows accessible design is good design

Date

  • Thursday, April 3, 11:30 a.m.-12:20 p.m.

Analyzing User Behavior: They’re Doing WHAT Now?!

Overview

Siteimprove analytics provides a treasure trove of data and information, including how users are actually engaging with content on your site. In this presentation, we will dive into the Behavior module, specifically looking at behavior maps (heat, scroll, and data maps), as well as Event Tracking, which measures how many times certain events occur, which pages on your website generate the most events (clicks/taps), and more.

All attendees will have a behavior map created for a page of their choice as well as some preliminary event tracking (e.g. YouTube clicks, navigation links) set up prior to the presentation date.

Example Behavior Maps:

Heat map

Heat map example

Scroll map

Scroll map example

Click map

Click map example

Who should attend?

  • Siteimprove users
  • UMC WordPress site admins and editors
  • Anyone interested in data and user behavior (UX)

Date

  • Tuesday, April 8, 11:30 a.m.-12:20 p.m.

5 in 50: Easy Wins for a Better Website

Overview

In this presentation we’re going to address 5 things in 50 minutes that you can do now to improve your website’s usability, performance, and searchability. We’ll talk about how to make some easy improvements for key pages on your site, enhance your site’s SEO performance, perform accessibility checks, and more.

Who should attend?

  • WFU web content editors and producers
  • UMC WordPress site admins and editors
  • Siteimprove users

Date

  • Monday, April 14, 12-12:50 p.m.

Fall 2024 Topics

How to Make an Awesome Homepage

In this presentation, we talked about some key information web content managers should be including on their homepage, ways to get visitors to engage with that content, and how to leverage various WordPress blocks to make it happen.

Using your phone? Open the PDF version of this slide deck for a better experience.

Essential Web Accessibility & Siteimprove

In this presentation, we discussed how to make the most efficient and effective use of Siteimprove’s accessibility checking features to reach a bigger audience.

Using your phone? Open the PDF version of this slide deck for a better experience.

Presentation is Everything: How to Optimize Your Web Content

In this presentation, we discussed different ways to present your site navigation, page content, and site footer in order to foster a better overall user experience and encourages visitors to engage with the content on the site.

View on YouTube by Chapter:

Site Navigation
Page Content
Site Footer

View the slide deck

Using your phone? Open the PDF version for a better experience.

More usable pages in 5 minutes

Check your pages to look beyond content alone and ensure the fundamentals of your page are providing a quality user experience and aligning with the Wake Forest brand.

5 Minute Page Check Rubric (PDF)

Writing for the Web

Trying to find the right messaging strategy for the content on your site can be challenging. We ask ourselves:

  • What is considered best-practice when it comes to writing for the web?
  • What is the right balance to cater to those who just want to scan for information vs. those who are researchers and want as much information as possible?

While there is no one-size-fits-all solution, there are guidelines everyone should follow in order to create a cohesive, brand-aligned web presence.

View the slide deck

Using your phone? Open the PDF version for a better experience.