Identity Standards Resources
Order Stationery
To order stationery for your department or entity, set up an account through Allegra Printing, our approved supplier. You can order customized business cards, letterhead, envelopes and notecards on their site.
The Wake Forest University stationery system is designed to unify all correspondence under a consistent graphic identity. All stationery items, including letterhead, business cards, envelopes and note cards, will be printed by our designated vendors and may be ordered for each University entity. Do not attempt to re-create any item in the stationery system.
Inclusive features available for business cards
Through Allegra, Wake Forest staff and faculty can select personal pronouns and braille embossing to add to their business cards. Brailling does incur an additional cost, but we recommend it for those who are regularly giving out business cards.
Sharing personal pronouns (e.g. he/his, she/her, they/them) helps those just meeting you know what pronouns you use, and can ease the way for more respectful communication. If selected for a business card, personal pronouns will be included in parentheses at the end of a person’s name. For more information on personal pronouns on your business cards, or conversation about pronouns in general, please reach out to Wake’s LGBTQ+ Center at lgbtq@wfu.edu.
The addition of braille to business cards allows those who are blind or have low vision to have access to essential information on your business card. If the braille option is selected for cards, the braille will be embossed on the back of each standard card. The information included in the braille will be: the staff/faculty member’s name, Wake Forest Univ, and email address. Brailling on the cards requires an additional fee and a longer lead time. For more information on this braille option, or accessibility in general, please reach out to Eudora Struble at strublej@wfu.edu.
Order stationery through Allegra Printing.
Microsoft® Word Online Template
For letters that will not be printed, but instead are shared electronically, you can use the Word template. It is intended for electronic distribution only and is not to be printed from a desktop printer. Do not print stationery from this template, the logo will look fuzzy and the designers will be sad.
Download the letterhead template from the Google Drive.
Email Signature
Every communication from Wake Forest University is part of our identity, including email. An email signature acts as a business card and lets the recipient know that the email is an authorized correspondence from Wake Forest personnel. Therefore it is important to follow the email signature guidelines for all external emails. Follow the signature configuration shown here.
Please do not use an electronic version of a business card in place of this email signature — they often fail to render correctly, particularly on mobile devices. Similarly, we do not recommend including images in your signature, using decorative color backgrounds or typeface colors other than black.
Full Name
Title
Wake Forest University
Department
Address line 1
Address line 2
e-mail address
p 123.456.7890
f 123.456.7890
Microsoft Word Name Tag Template
An electronic user template of the Wake Forest Name Tag has been created in Microsoft Word. This is a template for Avery Label 5395 peel-and-stick label.
Download the name tag template from our Google Drive.
Name Badge
The Wake Forest name badge is constructed with brushed brass plastic and black etching. You may work with a vendor of your choice to create name badges, using the approved template, or you may order by email from our pre-selected vendor.
Email to order name badges for your department or office.
Slide Template
Several presentation templates are available for use, in both Powerpoint and Google Slides formats. Use these templates to easily create presentations. As with any large-format medium, the fewer words, the more effective the message. Follow the layout style shown, and create the presentation using clean, uncluttered pages.
Download a presentation template.
Signage
All Reynolda Campus signage requests are processed through the Department of Facilities and Campus Services.
Complete a work order for interior signage.
Television and Video
Requests for the Wake Forest logo to be used in television and video format are handled on a case-by-case basis. Email creative@wfu.edu to request a logo for tv or video.
Rather than create a restrictive style for materials across the University, we welcome your creativity and variety. This section provides some example publications that you can use as inspiration for your own pieces – click each thumbnail to see the entire piece.
Our approved print suppliers include:
Custom Print Suppliers
Allegra
Perry Clark- perry@allegraws.com or Crystal Nelson- crystal@allegraws.com. 336.777.8615
Allegra is a full-service marketing and print communications company based in Winston-Salem, NC. We help companies solve simple or complex problems through our expertise, creative solutions, and can-do attitude. Small- to medium-sized companies representing all industries have made us their trusted resource since 1992. Allegra is the premier local source for a wide range of everyday business printing communications like business forms, cards, and identity materials. Plus, strategic marketing programs that drive real results, like direct mailing services, promotional products, and graphic design.
Note – To ensure university branding standards are maintained, all orders for WFU stationery should be directed to Allegra Printing. To order stationery for your department or entity, set up an account through Allegra Printing, our approved supplier. You can order customized business cards, letterhead, envelopes and notecards on their site.
Standard Press
Main: 404.351.6780
Standard Press is an integrated print and marketing services company with a full suite of technologies and solutions. With both commercial sheet-fed and digital press technology, Standard is equipped for both small and large quantities of catalogs, brochures, annual reports, mailers, magazines, pocket folders, posters, booklets, sales sheets, calendars and so much more. Our extensive equipment list enables us to provide specialized printing techniques using UV capabilities and provide all services in-house including die cutting and perfect binding.
The Imagine Group – Imagine Charlotte
https://www.theimaginegroup.com/
Andy Bolin, abolin@theimaginegroup.com, 980.522.2609
Imagine Charlotte is known for our commitment to the client perspective, advanced technological capabilities and cutting-edge graphics expertise. Our company specializes in high quality print production (offset, inkjet, and more), inventory management, and USPS-certified mailing services. We provide an ease of doing business with guaranteed security and quality.
Salem One
Jon Bowman, JBowman@salem-one.com, 336.299.0800
Salem One has evolved into one of the largest and fastest growing Print, Direct Marketing, and Logistics companies in the Southeast. We produce award-winning work and improve business results for leading organizations. We offer a combination of proven capabilities, a service commitment and solutions focus-like no other. We understand that in order to be successful, our clients must be successful. Therefore our objective is to deliver Simply the Best products and services available to our clients. Salem One offers a complete selection of printing, packaging, and direct mail options, plus a team of the most experienced project managers and production experts in the industry who have a keen eye for quality and a passion for perfection.
Signage and Wide Format Suppliers:
Allegra
Perry Clark- perry@allegraws.com or Crystal Nelson- crystal@allegraws.com. 336.777.8615
Allegra is a full-service marketing and print communications company based in Winston-Salem, NC. We help companies solve simple or complex problems through our expertise, creative solutions, and can-do attitude.
Sharpe Co
Sean Powers, Account Executive, 336.817.1873
Full service visual communications provider to include the following: small format printing, large format printing/graphics/installation, permanent & ADA signage/installation.
While there are thousands of promotional companies and tee shirt shops, the use of the university’s trademarks requires that the product be produced by a licensed vendor. The following vendors are approved and licensed to use Wake Forest University trademarks on apparel, promotional items or other items customized for campus departments & student organizations:
Licensed Vendors
4Imprint
Allegra
Brand Fuel Promotions
BWM Global
Casey Creative
Geiger Collegiate Promotions
Graphic Cow
Jersey City Sports
Pages Screen Printing
SE Logo Wear
Something Inked
Wincraft
Please email licensing@wfu.edu if you have any questions.